We email before the birthday.
You reply. We post the card.
7 days before, three cards. You reply with your selection and your own words.
The fair questions
Isn't a card someone else sent a bit impersonal?
You choose the card and you write the message. Those are the same two decisions you'd make standing in a shop, and they're the only two that show up on the doormat. What you're handing over is the printing, the envelope and the trip to the postbox.
Does it write the message for me?
No, and it won't offer to. The only words ever printed inside are the ones you typed into your reply. A card worded by somebody else isn't worth the stamp, and the moment you're handed a draft is the moment you stop writing your own.
Why not just use Moonpig?
They'll remind you too. The difference is what happens next: a site to open, a range to browse, a message box, an address to dig out, a checkout. Here it's one reply.
What does it cost?
£4.99 a card, printed and posted first class. No subscription, no postage added at the end, and nothing charged until you've seen the finished card and said yes.
What if I want to skip someone this year?
Reply “skip”. That's the whole mechanism. Nothing is printed, nothing is charged, and we'll ask again next year.
How often will you email me?
Once per birthday you're tracking, 7days before. One nudge if you don't reply. That's it. No newsletter, no tips, no re-engagement campaign.